Licensed Agent Available Now

Privacy Policy

How we use your information

This Privacy Notice tells you what to expect when CoverMyFuneral collects your personal information. It applies to information we collect about;

We keep our Privacy Notice under regular review. This Privacy Notice was last updated on: May 11, 2022. Any future updates to this Privacy Notice will be found on this page.

Visitors to our websites

People who use our services, e.g. make an enquiry or request a consultation

CoverMyFuneral is owned and operated by Cover My Funeral, who is the data holder, or controller, of any personal information provided to CoverMyFuneral.

We keep our privacy notice under regular review. This privacy notice was last updated on: May 11, 2022. Any future updates to this privacy notice will be found on this page.

When someone visits CoverMyFuneral we use site analytic tools and a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns that are collected through ‘cookies’. We do this to find out things such as the number of visitors to the site and its various pages, browsing habits, where you visited before you reached CoverMyFuneral, what type of enquiries are most common and the frequency that people return to the site. This information is only processed in a way which does not identify anyone at an individual level. We do not make, and do not allow Google to make, any attempt to analyse personal information at an individual level. The information we gather from analytics will be stored and used for statistical purposes to help us make informed decisions about how to improve CoverMyFuneral for returning and future visitors.

Use of cookies by CoverMyFuneral

When visiting CoverMyFuneral, some information is collected automatically using cookies. Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to allow sites to do things like provide personalised content and remember specific log-in details and settings. Cookies are used to make websites work, or work more efficiently, as well as to provide information to the owners of the site and so they can analyse how the website is being used.

Cookies can be temporary or permanent. Most cookies are deleted as soon as you close your browser or mobile application - these are known as session cookies. Others, known as persistent cookies, are stored on your computer or device either until you delete them, or they expire.

The table below explains the cookies we use and why.

The table below explains the cookies we use and why.

Cookie Name Purpose Lifetime of cookie
Google Analytics utma Used to identify unique visitors to CoverMyFuneral 2 years
Google Analytics utmb, _utmc Used to determine the visitor session One is session based and One is 1 year
Google Analytics utmz Used to determine the visitor navigation on CoverMyFuneral Session-based cookie that is deleted when you leave the site
Ad network Microsoft (Atlas Technology) Provides conversion tracking of our Yahoo and Bing advertising N/A
Google Adwords Conversion N/A This places a cookie on your computer when you click on an advert. If you reach our ‘conversion page’, your browser then sends a cookie to a Google server and Google records a successful conversion. This cookie is used on our ‘results page’ for the purpose of tracking successful conversions for CoverMyFuneral 2 years

Most web browsers allow you to block or delete cookies through your browser settings. If you decide to block or delete our cookies, this won't stop a website from working, but it might mean it won't work as well as it could, and you may not be able to benefit from our full range of services or you may have to do the same thing more than once.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

People who use our services

If you visit CoverMyFuneral website, mobile applications or other similar device application or channels and you choose to submit personal information using a form on the site, it is collected by us and you may be automatically sent a confirmation or acknowledgement of your enquiry or request for consultation by email or SMS

To process your enquiry and provide our services we ask you for personal details such as your name and contact information.

We must hold the details of the people who have requested a service in order to provide it. However, we only use the details to provide a service and for other closely related purposes.

To provide a service, the information you provide will be used by CoverMyFuneral to contact you by telephone, email or SMS. We may contact by these means to put you in touch with a pre-paid funeral expert and to tell you about products and services relevant to your enquiry.

To provide you with a consultation with a pre-paid funeral expert, or information about products and/or services that are relevant to your enquiry, CoverMyFuneral may send the details of your enquiry to a trusted third party such as a pre-paid funeral provider, to fulfil your request that third party may contact you by telephone, email or SMS

We do not collect more information than we need to fulfil our stated purposes and we will not share, sell, loan or lease your personal information to any other third party except those relevant, or needed, to provide the products or services you have requested.

We will not keep your information for longer than is necessary, unless we are required to do so under a legal obligation, or store or transfer any of your information outside of the European Economic Area. The information you provide will be held, and transferred to any third parties, securely by us.

Pre-paid funeral experts or specialists and/or pre-paid funeral plan providers will use your personal information to contact you and to progress your enquiry. During your conversation with a pre-paid funeral expert, the advisor will discuss your options in more detail. During the consultation and other subsequent communications, you will be dealing with one of our pre-paid funeral plan solutions partners and not CoverMyFuneral. All solutions are subject to acceptance and eligibility. Further conditions will apply and whilst initial advice will always be free, if you enter an agreement with one of our partners, they may charge for on-going services. Full details will be discussed prior to entering into any agreement and alternative options will be offered for your consideration.

If you decide to progress with an associated third party, the information you have provided to us, together with any further information requested by, and supplied by you, to the third-party, will be held by them for the purposes set out in their Privacy Notice.

Therefore, you are strongly advised to read your chosen specialist or plan provider's Privacy Notice to make sure you are satisfied that they too are processing your personal information fairly, lawfully and as you would reasonably expect.

Whilst the majority of the personal information we receive is collected directly, some of CoverMyFuneral promotion is done by third-party associates such as specialist marketing agencies, who design and maintain certain applications or channels. If we receive your personal information from a third-party we will only process it for the purposes, and handle it in the way that is, described in this Privacy Notice. We will only use the personal information we receive from a third-party if they can demonstrate that it was collected and processed fairly and lawfully and in compliance with the data protection principles as set out in the Data Protection Act 1998.

Other related purposes

Other related purposes and uses may include for example; using information about people who have requested our services to carry out a survey to find out if they are satisfied with the level of service they received or whether they think we handled their enquiry well. Or we may ask you for a review or feedback on your experience of using CoverMyFuneral. Any feedback you provide will only be used as part of our programme of continuous improvement and will not be published on the sites, without your prior consent and permission.

If you contact us by phone, email or SMS we may monitor, record and store these communications for training and monitoring purposes. Monitoring or recording is done for business purposes, such as quality control and training and we use the information to help improve our service and its effectiveness. Monitoring and recording is also performed to help prevent unauthorised use of our communication systems, to ensure our systems are operating efficiently or to meet any legal obligation and/or to prevent or detect crime.

For business purposes we may also analyse and assess personal data to produce reports on market trends and customer demographics or to track sales - which may involve us sharing data with third party plan specialists and/or providers or market research agencies to provide depth of understanding about the types of products purchased, by whom. Your plan specialist and/or provider may also send us information relating to solutions provided following initial use of our service to assist with sales tracking.

If you do not want us to; provide a service to you and use your information for the purposes described in this Privacy Notice, contact you or if you do not want any third-party described in this notice to receive your personal information, please choose not to provide your information to us.


Our sites are HTTPS (Hypertext Transfer Protocol Secure) which means that the integrity and confidentiality of data transfer between your computer and our site is protected. Put simply, your connection to our website is protected and your information is kept private when it is sent to this site.

Data sent using HTTPS is protected by:

1. Encryption-encrypting the exchanged data to keep it secure from eavesdroppers. That means that while you are browsing a website, nobody can "listen" to your conversations, track your activities across multiple pages, or steal your information.

2. Data integrity-data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected

Look for the padlock security symbol in your browser, this confirms that a website is genuinely taking steps to keep your information safe and secure.

Your rights

Under the Data Protection Act 1998, you have rights as an individual which you can exercise in relation to the information we hold about you, which include the right to ask;

- For a copy of the information we hold about you by writing to the Data Protection Officer at the address below. An administration fee may be charged, further details are available upon request,

- Us to delete or correct your information if you tell us and it͛s proven to be inaccurate.

To make enquiries and/or exercise any of your rights you can email us at [email protected]

If you do decide that you no longer want CoverMyFuneral to hold your personal information and process it as is described in this Privacy Notice please e-mail us at [email protected] stating your name and email address that you originally provided to us .

Complaints or queries

CoverMyFuneral strives to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate.

If you want to make a complaint about the way we have processed your personal information, please email us or write to the address below.

This Privacy Notice does not provide exhaustive detail of all aspects of our collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

How to contact us

Email Us: [email protected]

Last updated: May 11, 2022